In this investigation, my Bioneers class was assigned to choose a service or a specific product that we wanted to better improve or (re)design. I chose the Apple iPhone, I chose Apple because it's so interesting to me, how they come up with ideas and how they manufacture their products. I chose the iPhone because, I seemed to know some stuff about it and I wanted to further expand my knowledge of the iPhone. This project was fun and time-consuming. Gathering all the information wasn't so easy. Overall, it was fun and worth the time & effort.
The iPhone was made an idea in 2003. The iPhone is a variation of smartphones that are made by Apple, a business started by Steve Jobs, who died in late 2011. Apple is a world-wide incorporation and has recently released new iPhone's by the name of; iPhone 5s & iPhone 5c. They are a huge market worth, $108 Billion dollars. They plan on expanding their market with new ideas. They're in competition with Samsung, (phone company, including other products like computers) which they are heading up against because of their latest inventions of the: iPhone 5 and Galaxy s4.
In order to prevent Apple from being an pollutant to the environment, I've created two systems of how the iPhone's life is, and how it can be changed to prevent pollution. In my linear system, it's showing that the parts of the iPhone come from different parts of the world, then they ship them to the place where they assemble the products and then they ship them out to the stores and people use them and after awhile they end up in landfills. Then it shows the closed loop system which is how you can improve the product, by decreasing the waste production. In my closed loop system, it shows that instead of phones going to the landfill they should be recycled. The apple company is trying to make their phones more environmentally friendly and want to start shipping the parts of the iPhone in smaller shipments.
In conclusion, this project was pretty hard but interesting. I contacted many people on the manufacturing of iPhone's but I came up empty handed. I got an response from one of the writers for the NY Times and I was forwarded to Apple's home page. I also spoke to many people that work for Apple. No one that I contacted knew what I wanted to know. Overall, it was a bit hard going out into the field and learning from people that make iPhone's but it was an interesting topic & was relatively fun to do!!
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